People often say that publishing is a tough business—and after more than twenty years as a publisher, I can confirm that they’re absolutely right. The industry has grown steadily since 2013, thanks to self-publishing and e-books, but that growth has also created tremendous competition. Readers now have more choices than ever, which makes it harder for any book to stand out.
The Challenge of Self-Publishing
Self-publishing opened the door for many new writers, but success is far from guaranteed. In 2017 alone, over one million self-published titles hit the market—yet most self-published authors sell only about 250 copies or fewer. Some earn less than $500, which doesn’t even cover the cost of proper editing.
Still, many writers dream of getting their book traditionally published. They submit their manuscripts hoping a publisher will see potential and offer a contract.
Why Traditional Publishers Are So Selective
Publishing a book is expensive. Editing, cover design, illustrations, printing, marketing, and advances can cost thousands of dollars. For that reason, publishers must choose only the manuscripts they believe will sell well enough to recover those costs.
Most publishers accept only a small fraction of the submissions they receive. That’s why they create submission guidelines: to help authors know exactly what to send—and to help busy staff quickly determine whether a manuscript is worth further review.
Why Many Manuscripts Are Rejected
A surprising number of authors don’t understand how publishing companies work. They submit manuscripts without reading guidelines, send them through the wrong channels, or assume that publishers will handle everything—including marketing. These misunderstandings lead to quick rejections or no response at all.
Here are some common mistakes authors make when approaching Christian publishers, along with advice for avoiding them:
Common Mistakes Authors Make—and How to Fix Them
1. Submitting a manuscript full of errors
Every manuscript has a few mistakes, but pages filled with spelling, grammar, and style problems are a red flag. Small publishers especially may not have the budget to fix heavily flawed writing. Submitting a clean, polished manuscript shows professionalism and respect for the publisher’s time.
2. Having no marketing or promotional plan
Many authors still assume the publisher will do all the marketing. In reality, publishers expect authors to help promote their own book. Social media presence, speaking opportunities, a website, and active self-promotion all matter. A strong platform can make or break a submission.
3. Sending material that doesn’t match the publisher’s mission
Not all Christian publishers publish the same kinds of books. Study the company’s beliefs, vision, and existing titles. If your manuscript doesn’t align with their mission, it will likely be rejected—even if it’s well written.
4. Submitting a poorly written book
A great idea is not enough. Publishers commonly receive manuscripts with weak writing, confusing structure, unrealistic fiction plots, or inaccurate non-fiction content. While publishers may provide light editing, they will not rewrite your book. Strong writing is essential.
5. Ignoring the submission guidelines
Almost every publisher has specific guidelines. If you skip them, your manuscript may be rejected unread. Always visit the publisher’s official website and follow the instructions exactly.
6. Expecting the publisher to “pre-discuss” your manuscript
Some authors want the publisher to evaluate or comment on their manuscript before they officially submit it. Most publishers simply don’t have time for this. Instead, research the company’s books to determine whether your manuscript fits.
7. Relying solely on writer’s market guides
Market guides are helpful, but they can become outdated quickly. Always verify information—especially submission guidelines—on the publisher’s website or social media.
8. Avoiding the use of an agent when one is needed
A literary agent can be invaluable. Agents understand the industry, know the publishers, and negotiate contracts. If handling submissions and business matters feels overwhelming, consider hiring a Christian literary agent.
9. Not knowing how to handle rejection
Rejection is part of the process. Don’t respond angrily or criticize the publisher. Instead, use any feedback to improve your manuscript. If the publisher didn’t reject the book because it was a bad fit, you may be able to submit again later. Otherwise, move on to another company.
10. Making unrealistic or lofty claims
Statements like “This book will change your life!” or “This is the only book the church needs!” usually work against you. Publishers see many exaggerated claims. A book can guide, teach, or encourage—but only God changes lives. Keep your proposal humble, honest, and realistic.
Final Thoughts
Avoiding these common mistakes will make your manuscript stronger and more appealing to Christian publishers. By understanding how the industry works, preparing your manuscript carefully, and following guidelines closely, you greatly increase your chances of catching a publisher’s attention.